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Changing the World Is the Only Fit Work for a Grown Man de Steve Harrison
Descripción - Reseña del editor This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Detalles del Libro
- Name: Changing the World Is the Only Fit Work for a Grown Man
- Autor: Steve Harrison
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 17 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
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Changing the world is the only fit work for a grown man ~ Changing the world is the only fit work for a grown man Changing the world is the only fit work for a grown man: the story of Howard Luck Gossage, an adman who hated the ‘mad men’ and the hard sell campaigns they produced. Written by Fergal Byrne. Added July 10, 2012.
Changing the World Is the Only Fit Work for a Grown Man ~ In a masterly, inspiring and insightful work, Steve Harrison, a former award-winning creative director (winner of more Cannes Lions Awards than any other creative director in his discipline) you get the chance to reflect, imbibe, and enjoy the Gossage phenomena in his book, ‘Changing the world is the only fit work for a grown man’.
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Changing the World Is the Only Fit Work for a Grown Man by ~ Changing the World Is the Only Fit Work for a Grown Man book. Read 5 reviews from the world's largest community for readers. This is the story of a 'sixt.
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Changing the world is the only fit work for a grown man ~ Changing the world is the only fit work for a grown man: Book Review Posted on January 8, 2016 by andygreencre8iv There are three types of people in PR, advertising, and marketing: those who worship Howard Luke Gossage, and those who don’t.
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